Social Media Management from Scratch

Social Media Management from Scratch is a practical programme by May Achieng’ Studios for aspiring social media managers, virtual assistants, freelancers and small-business owners. It covers the real work behind managing a brand’s online presence: understanding business goals and audiences, building a strategy, planning content, creating posts, scheduling, community management, reporting and client communication. Through realistic small-business examples, activities and reusable templates, students will produce a 30-day social media plan, sample content, a reporting template, a portfolio piece and a repeatable workflow for managing a client professionally.